An effective on-page SEO audit helps you understand how well your pages are performing in terms of structure, content quality, and user experience. The following SEO audit metrics reveal how users and search engines perceive each page—helping you optimize precisely where it matters.

1. Organic Traffic

In an on-page audit, organic traffic measures how many visitors reach specific pages through unpaid search results. Instead of tracking overall site sessions, this focuses on individual page visibility and content performance.

• Monitor organic visits to each page using WRanker’s on-page SEO audit dashboard.
• Identify pages that rank well but attract low traffic—these may need improved titles or descriptions.
• Compare traffic before and after on-page updates to measure content effectiveness.

2. Keyword Ranking

Keyword ranking shows how well your specific pages rank for targeted search terms. In on-page auditing, this helps you evaluate whether your page’s content, headings, and internal links align with its target keyword strategy.

• Track keyword positions per page, not just at the domain level, using WRanker SEO audit reports.
• Re-optimize underperforming pages by refining headings, alt tags, and internal linking.
• Target related long-tail terms to strengthen page-level topical authority.

3. Click-Through Rate (CTR)

CTR in an on-page audit highlights how effectively your page titles and meta descriptions attract clicks in search results. A low CTR means your page is visible but not compelling enough to drive engagement.

• Update meta titles and descriptions to include emotional or actionable phrases.
• Use WRanker’s website audit metrics to identify pages with high impressions but low CTR.
• Test different formats (questions, numbers, or brackets) to improve click appeal.

4. Indexability

Indexability ensures that search engines can properly discover and include each optimized page in search results. In an on-page context, it’s about detecting crawl blocks, canonical errors, or misconfigured tags that prevent visibility.

• Use WRanker’s site audit tool to detect crawl or indexing issues automatically.
• Ensure essential pages aren’t accidentally marked “noindex.”
• Keep your XML sitemap updated and consistent with your on-page optimization checklist.

5. Domain Authority (Page-Level Authority)

Although domain authority is primarily influenced by external factors, an on-page audit evaluates how internal linking, content hierarchy, and contextual relevance contribute to authority flow at the page level.

• Strengthen internal linking from high-authority pages to new or lower-ranking ones.
• Optimize anchor text relevance to reinforce topical context.
• Use WRanker SEO audit to visualize internal link equity distribution.

6. Bounce Rate

Bounce rate in on-page auditing measures how effectively a single page retains users. High bounce rates may signal poor structure, slow load speed, or irrelevant content.

• Improve readability through shorter paragraphs, clear headings, and visuals.
• Optimize page speed and mobile layout using WRanker’s performance insights.
• Add internal links or CTAs to encourage deeper site engagement.

7. Conversion Rate

Conversion rate reflects how well a page converts visitors into leads, sign-ups, or customers. For on-page SEO audit purposes, it helps determine if your content, CTAs, and layout effectively guide user action.

• Place CTAs above the fold and ensure clear next steps.
• Track conversion actions per page in your WRanker SEO audit dashboard.
• A/B test page layouts, CTAs, and copy to increase user engagement and conversions.

Focusing on these on-page SEO audit metrics ensures every element—content, layout, and internal structure—contributes to measurable performance improvement. With WRanker, you can monitor, compare, and enhance these indicators seamlessly for data-driven page optimization.