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Competitor Intelligence SystemKeyword & SERP gapsBacklink gapsOngoing tracking

Know what competitors rank for, how they win — and what to do next.

Wranker's Competitor Intelligence System is a 360° workflow: compare competitors side‑by‑side in Insights, deep dive a domain in Profiles, then monitor changes over time in Tracker — all from one project‑based dashboard.

Compare cap for readability • Roles & permissions • Exportable
Find gaps
Keywords & backlinks
Prioritize by impact and feasibility
Benchmark
Competitor vs you
Compare toggles + side-by-side patterns
Monitor
Alerts & trends
Track pages, keywords, and link events
For solo users
Replace guesswork with a weekly loop: compare → prioritize → track progress.
  • Run keyword/backlink gap checks
  • Pick 3–5 high‑impact actions
  • Track results and update tasks
For agencies
Standardize competitor reporting across clients: same panels, same definitions, easy exports.
  • Per-project competitor sets
  • Role-based access for teams/clients
  • Export tables for reporting
Permission-aware UX
Owners/Admins manage competitors, settings, exports, and rules. Editors can compare. Viewers are read‑only with clear disabled controls (no hidden surprises).
Competitor Intelligence (Preview)
wranker.com • Insights → Profiles → Tracker
4 / 10 competitors
Compare selector
Select up to 3 competitors to compare side-by-side.
Applied: comp1.com, comp2.io, comp3.net
Keyword gap opportunities
Where competitors rank — and you’re not in the top 10 yet.
Insights
KeywordCompYouIntentAction
seo audit tool#3#14Comm
site audit checklist#5#22Info
internal link analyzer#7#31Comm
keyword gap analysis#9#27Info
Use “CTR vs position” + “top pages” inside the drawer to decide whether to optimize an existing page or create a new one.
Backlink gap
Domains linking to competitors but not to you.
Insights
bloghub.io
Blog • WR 74 • Competitor: 12 links • You: 0
techpress.com
PR • WR 81 • Competitor: 6 links • You: 1
directoryseo.org
Directory • WR 58 • Competitor: 18 links • You: 0
Strategy Suggestions bubble the top opportunities (keyword + backlink + SERP) across tabs — then you can add them straight into tasks.
Tip: Switch the preview to Insights / Profiles / Tracker to see the full workflow.
Included

Three panels that work as one system

Competitor Intelligence is designed as a clean flow: discover opportunities, validate them with context, then track changes and results.

InsightsProfilesTracker
Competitor Insights
Compare
Strategic side‑by‑side comparison to reveal keyword gaps, backlink gaps, SERP layout differences, and AI‑powered suggestions.
  • Compare selector with plan cap
  • 6 focused tabs
  • Strategy Suggestions + tasks
  • Deep links to Profiles & Tracker
Competitor Profiles
Deep dive
Single‑competitor deep dive with a compare toggle to benchmark against your project across traffic, keywords, pages, backlinks, and competition.
  • Summary KPI deck
  • QuickJump anchors
  • Side‑by‑side compare toggle
  • AI Opportunities section (optional)
Competitor Tracker
Monitor
Persistent monitoring for one competitor: tracked keywords, publishing activity, backlinks, and alert logs for teams and agencies.
  • Track keyword + page modals
  • Rules & alerts
  • Export views
  • Crosslink back to Insights
Insights tabs you’ll use every week
Keep work organized with focused tabs — and keep the compare set, device, country, and date range consistent across them.
Overview
High-level posture + top opportunities.
Shared Keywords
What you both rank for — and who wins.
Keyword Gap
Keywords competitors rank for that you’re missing.
Backlink Gap
Referring domains to pursue.
SERP Layout
Features + layout differences (FS/PAA/etc).
Strategy Suggestions
Prioritized actions you can add to tasks.
Profiles sections that answer “why”
Jump between summary, pages, backlinks, competition, and AI opportunities — then switch on Compare to benchmark vs your project.
Summary KPIs
One-screen posture snapshot.
Traffic & Keywords
Where growth is coming from.
Top Pages
Content patterns + SERP features.
Backlinks
Top linking domains + anchor signals.
Competition Map
Where they sit in the landscape.
AI Opportunities
Action suggestions + task CTAs.
The best part: everything crosslinks
See a gap in Insights → open the competitor’s Profile for context → track the keyword/page in Tracker → report progress.
Workflow

Compare → validate → track, in a repeatable loop

A simple system for both solo work and agency reporting: find gaps, confirm what they mean, then monitor changes and ship improvements.

Built for action
Add competitors
Seat-aware: track how many competitors your plan allows and keep lists organized per project.
Run comparisons
Apply your compare set across Insights tabs with consistent filters (device/country/date).
Open Profiles
Understand what pages, backlinks, and SERP features power their performance — with an optional compare toggle.
Track what matters
Add tracked keywords and pages with alert rules and monitoring windows.
Monitor trends
Watch rank movement, new pages, and backlink activity with a clear alert log.
Export & report
Share insights with teammates or clients using CSV/PDF exports and consistent dashboards.
Ready to build your competitor set?
Add competitors for your project — then use Insights to identify the highest-leverage keyword and backlink gaps.
FAQ
Short answers — customize copy anytime.
How many competitors can I add?
Competitor seats are plan-based. The panel shows how many competitors you’ve added vs your plan limit. Add, tag, and manage competitors per project.
Why is there a compare limit?
For chart readability, Insights enforces a compare-at-once limit (e.g., 3). You can still store more competitors — just apply a smaller compare set when analyzing.
Can I benchmark a competitor against my project?
Yes. In Competitor Profiles, switch on “Compare with My Project” to see side-by-side values across sections like pages and backlinks (Summary stays competitor-only).
What can I track in Competitor Tracker?
Track competitor keywords and pages with alert rules (rank delta, SERP feature gained/lost, content changes, and link events). Use the alert log to stay on top of movement.
Start with Insights — then track what you change
Turn analysis into repeatable execution.
Add competitors & start comparing
Apply a compare set, open keyword/backlink gaps, and add the best suggestions into tasks — then track movement in Tracker.
Replace demo metrics/copy with your real product copy anytime.
Compare keyword & backlink gaps
Deep dive a competitor profile with a compare toggle
Track competitor movement with alerts