BRAND & COMPETITOR AI TRACKING

See which brands AI engines trust, cite and recommend.

Wranker’s competitor AI SEO analysis compares your brand against competitors across Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini so teams can see who wins AI share of voice, where citations are missing, and what to fix next.

AI share of voiceMention, citation and recommendation trackingCompetitor evidence, tasks and reports

AI share of voice by brand

Compare who AI engines mention, cite and recommend across tracked prompts and Google AI surfaces.

5 engines compared
Current competitive split
Wranker38.4%
Semrush29.0%
Ahrefs22.0%
Other10.6%
7 competitor replacements recovered

Commercial prompts now cite Wranker instead of competitor guides.

Visibility trend
38.4%+6.2 pp
Wranker Semrush Ahrefs
Google AI
19 cited keywords gained
+8.1 pp
ChatGPT
Top recommendation in 23 prompts
+5.4 pp
Perplexity
12 competitor-only sources found
Fix next

Mention vs citation matrix

Visibility quality by AI engine.

Wranker
MentionedCitedRecommendedGoogle AIO4219AI Mode34127ChatGPT571823Perplexity492116Gemini36911

Competitor leaderboard

Prompts, topics and engines rivals dominate.

3 high gaps
BrandScoreDominatesBest engine
SSemrush7942 promptsAIO + ChatGPT
AAhrefs7138 promptsPerplexity
WWranker6831 promptsGoogle AI
Top cited source: g2.comwranker.com #7
THE OLD WAY

Competitor AI visibility is invisible until it starts costing you demand.

Traditional competitor research shows rankings and links. AI search changes the battleground: a competitor can be cited, recommended or framed as the best option even when you hold strong organic positions. Wranker brings that competitive AI layer into a measurable workflow.

1Competitor recommendations are hidden inside AI answers.
2Mentions, citations and recommendations are treated as the same thing.
3Google AI and answer-engine data live in different places.
4Source-domain patterns are hard to explain to leadership or clients.
5AI competitor gaps rarely become assigned SEO or content work.
4

Core executive modules: AI Share of Voice, Mention vs Citation Matrix, Competitor Leaderboard and Top Cited Sources.

5

AI search surfaces compared in the V1 workflow: Google AI Overviews, Google AI Mode, ChatGPT, Perplexity and Gemini.

3

Visibility quality states that matter commercially: Mentioned, Cited and Recommended.

1

Closed loop from competitor evidence to opportunity, task, alert, content update and report section.

HOW IT WORKS

From competitor signal to assigned action in five steps.

Brand & Competitor AI Tracking turns scattered AI answers into a repeatable competitive workflow for SEO, content, brand and agency reporting teams.

01
01

Define

Set your brand domains, brand-name variants, product names and up to five competitors so every AI mention, citation and recommendation is classified correctly.

02
02

Aggregate

Combine Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini signals into one brand-versus-competitor visibility layer.

03
03

Compare

Review AI share of voice, mention quality, citation depth, recommendation status, topic clusters and engine-level gaps side by side.

04
04

Explain

Open leaderboards, matrix cells, source-domain panels and snapshot evidence to understand where competitors are winning and why.

05
05

Act

Turn competitor wins, missing citations, weak mentions and brand-protection risks into tasks, content briefs, alerts and client-ready reports.

AI SHARE OF VOICE

See which brand AI engines prefer by engine, topic and time.

AI Share of Voice turns AI answer visibility into a competitive operating metric. Wranker compares your brand against competitors across Google AI Overviews, AI Mode and AI answer engines so teams can see where the market story is shifting.

Compare Google AI, ChatGPT, Perplexity and Gemini visibility in one view.
Separate branded topics, commercial prompts and competitor-comparison prompts.
Use trend movement to explain whether your brand is gaining or being replaced.
×Teams manually count brand names in AI answers and rebuild charts in spreadsheets.
Wranker groups share of voice by engine, topic cluster and time, then links movement to snapshots and opportunities.

AI Share of Voice

See which brand AI engines prefer by engine, topic and time.

Combined SOV
38.4%+6.2 pts
Share by engine
Combined mentions, citations and recommendations
WrankerSemrushAhrefs
Google AIO
286 answers
42%
+7.1 pts
AI Mode
214 answers
36%
+4.6 pts
ChatGPT
328 answers
38%
+5.4 pts
Perplexity
247 answers
33%
+2.8 pts
Gemini
191 answers
29%
+1.9 pts
Share over time
Competitive visibility trend
+12.0 pts
Share by topic
Wranker leads 3 of 4 clusters
SEO platforms46%+8.1
Agency reporting41%+6.4
Competitor analysis36%+4.9
Content optimisation32%+3.2
MENTION VS CITATION MATRIX

Understand whether AI engines mention, cite or recommend you.

Not every AI appearance has the same value. A brand can be mentioned without a link, cited without being preferred, or recommended as the top answer. Wranker separates those states so teams understand visibility quality, not just visibility volume.

Rows represent Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini.
Columns show where the brand is mentioned, linked or recommended.
Cells can lead to snapshots, competitor rows or task creation paths.
×Manual reviews treat every brand appearance as equal, even when there is no citation or recommendation.
Wranker maps engines against Mentioned, Cited and Recommended states so gaps are immediately visible.

Mention vs Citation

Understand whether AI engines mention, cite or recommend you.

Citation conversion
34%+5.8 pts
Visibility quality by engine
Counts and rates from 1,266 tracked AI answers
wranker.com
Google AIO
286 tracked answers
Mentioned
137
48% of answers
Cited
26
9% of answers
Recommended
N/A
Not supported
AI Mode
214 tracked answers
Mentioned
92
43% of answers
Cited
32
15% of answers
Recommended
17
8% of answers
ChatGPT
328 tracked answers
Mentioned
187
57% of answers
Cited
72
22% of answers
Recommended
82
25% of answers
Perplexity
247 tracked answers
Mentioned
121
49% of answers
Cited
59
24% of answers
Recommended
42
17% of answers
Gemini
191 tracked answers
Mentioned
76
40% of answers
Cited
21
11% of answers
Recommended
23
12% of answers
Rates use each engine’s total tracked answers; mentioned, cited and recommended states can overlap.
Largest citation gap: Google AIO

Mentioned in 48% of answers, but cited in only 9%.

Mentioned48%
Cited9%
COMPETITOR LEADERBOARD

Find the prompts, topics and engines competitors dominate.

The competitor leaderboard ranks rival brands by visibility score, recommendation strength and the prompts or keywords where they win. It is designed for executive reporting and for fast SEO/content prioritisation.

Track up to five competitors defined in AI Visibility setup.
See which competitors appear where you are missing.
Open snapshots, create tasks and add evidence to reports.
×Competitor wins are discovered one answer at a time and rarely become a clear action list.
Wranker shows competitor scores, dominated prompts, topic clusters and missing-brand gaps in one leaderboard.

Competitor Leaderboard

Find the prompts, topics and engines competitors dominate.

Leader score
79+6.4 pts
Ranked by AI visibility
Five competitors across 1,266 tracked AI answers
Wranker benchmark  68
Semrush
semrush.com
42
your gaps
79+6.4Citations · Recommended
AIO + ChatGPT
#2
Ahrefs
ahrefs.com
31
your gaps
73+2.8Citations · Mentions
Perplexity
#3
Surfer
surferseo.com
24
your gaps
66+4.1Recommended
ChatGPT
#4
Moz
moz.com
16
your gaps
59-1.6Mentions · Citations
Gemini
#5
SE Ranking
seranking.com
11
your gaps
54+1.2Mentions
AI Mode
Score weights citations, recommendations and mentions. The black marker shows Wranker’s benchmark.
Where Semrush beats you
Highest-margin prompts in the selected period
Best SEO reporting tools for agencies
Agency reporting · ChatGPT
Recommended
Top competitor AI SEO platforms
AI visibility · Google AIO
Cited
Displacement gap
42high impact
Google AIO18
ChatGPT14
SOURCE DOMAINS

Learn which sources power AI answers in your category.

AI engines often rely on a small set of pages, review sites, comparison posts and trusted category resources. Wranker shows the top cited sources for your space and where your domain ranks among them.

Rank source domains by citation frequency and engine coverage.
Compare your domain against review sites, competitor pages and editorial sources.
Use source evidence to guide PR, digital partnerships and content refreshes.
×Teams see citations but do not understand what page types or sources AI engines trust.
Wranker lists top cited domains and opens an explanation panel showing common page types and citation patterns.

Source Domains

Learn which sources power AI answers in your category.

Your source rank
#124 places
Top cited sources
Domains shaping 1,284 citations across tracked AI answers
148 sources
#1
wikipedia.org
Glossaries & explainers
214
citations
16.7% share+1.2pp
#2
g2.com
Reviews & comparisons
168
citations
13.1% share+0.8pp
#3
searchengineland.com
Editorial guides
132
citations
10.3% share+0.4pp
#4
semrush.com
Research & tools
109
citations
8.5% share-0.6pp
Your domain
#12
wranker.comYour domain
Product guides · Outside top 4
42
citations
3.3% share+0.9pp
Citation counts reflect unique source URLs found in each answer; share is measured across the selected category.
Why leading sources get cited
Most common page patterns in this category
Comparison pages
34%
Original research
27%
How-to guides
21%
Citation opportunity
18prompts
Competitors are cited where Wranker is missing.
Best next move: publish a benchmark-led comparison page.
OPPORTUNITIES AND BRAND PROTECTION

Turn competitor AI wins into assigned SEO and content work.

Brand & Competitor AI Tracking becomes operational when gaps turn into tasks. Wranker highlights competitor replacements, missing citations, LLM recommendation gaps and inaccurate brand statements so teams can act quickly.

Prioritise AIO citation gaps, AI Mode gaps and LLM recommendation gaps.
Route brand-protection and content-refresh work to the right team.
Package wins, losses and competitor movement into white-label reports.
×AI competitor insights stay as screenshots, Slack notes and loose content ideas.
Wranker turns evidence into Create Task, Generate Brief, View Snapshot, Mute Rule and Add to Report workflows.

AI Opportunities

Turn competitor wins and brand risks into assigned work.

Ready to assign
63 high impact
Priority action queue
Evidence-backed recommendations ranked by impact
4 open
AIO citation gapCompetitor displacement
High · 92
Close the agency reporting citation gap

Semrush is cited in 8 high-value AI answers where Wranker is absent.

best SEO reporting tools for agencies
Google AIO · Semrush cited
AI SEO software for agencies
ChatGPT · Semrush recommended
Recommended action
Add comparison proof and a sourceable pricing table.
Content SEO · MCreate task
LLM recommendation gap
Recover recommendation for AI SEO software
ChatGPT + Perplexity · 6 prompts · Effort S
84
impact
Create task
Content refresh
Restore citations for the competitor analysis guide
AI Mode · 2 snapshots · Effort M
73
impact
Create task
Brand protection alertNew
Inaccurate white-label reporting claim detected
“Wranker does not offer white-label reporting.”
Gemini4 promptsNegative sentiment
View snapshotCreate task
DATA SOURCES

Connect Google AI, answer engines and brand definitions.

Competitive AI visibility needs both SERP-style AI search data and prompt-based answer engine data. Wranker keeps those boundaries clear while aggregating them into one brand view.

Google AI Search

AIO citations, AI Mode mentions, cited domains and organic overlap

Compare brand and competitor visibility in Google AI answers using keyword-level AI and SERP data.

AI Answer Engines

ChatGPT, Perplexity and Gemini prompt answers, citations and recommendation states

Measure brand presence, competitor recommendations and link visibility across scheduled prompts.

Brand configuration

Brand domains, brand-name variants, products and competitor definitions

Detect mentions, citations and competitor replacements accurately across AI answers.

Snapshots and diff history

Evidence, run comparisons, source changes and lost/replaced visibility

Explain why a competitor moved ahead and attach evidence to tasks or reports.

WHO IT IS FOR

Built for everyone responsible for competitive AI visibility.

SOLO SEO

See who AI engines prefer before you lose the click.

Replace manual prompt checks with one view of where your brand is mentioned, cited, recommended or missing against competitors.

Compare your brand against named competitors across engines
See where you are mentioned without being cited
Create tasks from competitor-dominated prompts and keywords
IN-HOUSE TEAM

Make AI search competition measurable for SEO, content and brand teams.

Give leadership one defensible view of AI share of voice, citation quality, recommendation status and source domains powering AI answers.

Track competitor movement by engine, topic and time
Prioritise brand protection, content refreshes and citation gaps
Use source-domain evidence to brief content, PR and link actions
AGENCY

Report competitive AI visibility before clients ask for it.

Show clients which brands AI engines recommend, where competitors are cited instead, and what your team is doing to close the gap.

Create competitor AI reports across client portfolios
Explain mention quality with matrices and leaderboards
Move opportunities into assigned SEO and content work
PLACEHOLDER TESTIMONIAL
“This is the first view I would open before explaining whether a client is winning or losing in AI search.”

Replace this with a verified customer quote once available.

PLACEHOLDER METRIC
5 engines

Illustrative module coverage based on current AI Visibility planning. Replace with verified launch benchmarks when available.

WHY WRANKER

Stop guessing which competitor AI engines trust.

WorkflowWithout WrankerWith Wranker
Compare AI share of voice
Manually test prompts, count mentions in spreadsheets and rebuild charts for every engine.
Compare brand and competitor AI share of voice by engine, topic cluster and time from one dashboard.
Understand mention quality
Treat every brand appearance the same, even when AI mentions you without linking or recommending you.
Separate Mentioned, Cited and Recommended states so teams know whether visibility is shallow or valuable.
Find competitor wins
Read AI answers manually and guess which competitor is dominating each prompt or keyword cluster.
Use leaderboards to see competitor visibility score, dominated prompts, keyword gaps and missing brand appearances.
Explain why competitors are cited
Look at citation lists with no pattern, page-type explanation or action path.
Review top cited sources and explanation panels to see the page types and domains AI engines rely on.
Act on brand risks
Leave inaccurate AI statements, lost citations and competitor replacements as notes.
Create tasks, generate briefs, open snapshots, trigger alerts and add evidence to reports from the same view.
START FREE

Find the AI competitors your organic reports miss.

Start with a free audit, then connect AI visibility workflows when you are ready to compare brand visibility, competitor mentions, citation quality and AI recommendations at scale.

WHAT YOU GET
Track your brand against named competitors
Separate mentions, citations and recommendations
Open snapshots and source-domain evidence
Create tasks and add sections to reports
FAQ

Questions about competitor AI tracking.

What is Brand & Competitor AI Tracking in Wranker?+

Brand & Competitor AI Tracking is the Wranker AI SEO view for comparing how your brand and competitors appear across Google AI Overviews, AI Mode and AI answer engines. It focuses on AI share of voice, mentions, citations, recommendations, competitor leaderboards and cited-source patterns.

Is this a competitor AI SEO analysis tool?+

Yes. Wranker’s Brand & Competitor AI Tracking works as a competitor AI SEO analysis tool by showing where competitors are mentioned, cited or recommended instead of your brand across AI search surfaces.

Which AI engines can be compared?+

The planned core workflow compares Google AI Overviews, Google AI Mode, ChatGPT, Perplexity and Gemini, with Claude available later when enabled.

What is AI share of voice?+

AI share of voice shows how often your brand appears compared with competitors across tracked AI engines, topics, keywords and prompts. Wranker presents this by engine, topic cluster and trend over time.

What is the Mention vs Citation Matrix?+

The Mention vs Citation Matrix separates three visibility states: mentioned, cited and recommended. This helps teams see whether AI engines simply name the brand, link to it, or actively recommend it as a preferred option.

Can Wranker show where competitors appear but my brand does not?+

Yes. Competitor leaderboards and opportunity cards highlight prompts, keywords and AI answer snapshots where competitors appear but your brand is missing, not cited or not recommended.

Can competitor AI insights become tasks?+

Yes. Competitor gaps, missing citations, source-domain opportunities and brand-protection issues can become tasks with context attached for SEO, content, PR or reporting teams.

Can agencies report Brand & Competitor AI Tracking to clients?+

Yes. Wranker is designed to add AI share of voice, competitor leaderboards, source-domain evidence and opportunity recommendations to client-ready reports.

How is this different from normal SEO competitor analysis?+

Traditional competitor analysis compares rankings, backlinks and traffic. Brand & Competitor AI Tracking compares AI answer visibility, citation quality, recommendation status and source domains across generative engines.

BRAND & COMPETITOR AI TRACKING

Know when AI engines recommend competitors first.

Start with a free audit, then use Wranker to compare AI share of voice, citation quality, competitor leaderboards and source-domain evidence across every important AI search surface.