Today, many people are not facing website ranking issues because of quality and relevant content; the main issue arises from not choosing the right critical keywords. Because not all keywords are correct for your website, and sometimes the correct keywords have so much competition. So it becomes essential to understand the keyword difficulty by learning how to evaluate feasibility, analyse SERP strength, and identify low-competition opportunities that still carry value.
So the next question arises: how to choose the keywords for the website that can compete in the long run? For that, you have to learn to build a scalable keyword strategy that leads to consistent visibility and traffic. In this guide, you will address your queries and learn practical frameworks and real-world evaluation methods to achieve a quick win.
Key Takeaways:
Difficulty of the keyword (KD) is the measure of how difficult it is to be on the first page of Google with a particular keyword. The larger the score, the greater the power, links, and optimised content you will most probably have to compete with.
Most SEO tools calculate KD based on:
When you disregard the difficulty of the keywords, you will face the danger of going to search terms that already have high-authority websites. It is almost impossible to rank without substantial resources.
There’s no universal answer; it depends on your site's authority.
Therefore, in case you are asking yourself what an ideal keyword difficulty rating is, the actual response is: It is one that your website can reasonably compete with.
Most people rely only on a tool score. That’s not enough. To learn to compute the difficulty of keywords, you should mix information about the tools with information about the manually created SERP analysis.
An estimation of a difficulty checker tool is an indicator of a keyword, calculated based on backlinks and domain metrics.
But remember:
Always treat KD scores as indicators, not final decisions.
If you're asking how to check keyword difficulty using SEO tools, here’s a simple workflow:
The above is made possible by platforms such as Wranker, which allow you to analyse rankings, intent signals, and quick-win opportunities directly within your dashboard, simplifying the process and supporting it with data.
If your site is growing, yes. Because Low competition keywords allow:
Competition keywords are not bad; however, they take time, links, and a good topical authority. When you are still building domain power, a wiser approach is to stick to attainable keywords.
Choosing low competition keywords isn’t just about difficulty; it’s about business relevance.
Here’s how to approach choosing low competition keywords strategically:
Look for:
This is where most SEO strategies fail; people assume high volume equals high competition.
To understand how to find low difficulty keywords, use:
Instead of chasing broad keywords, try:
These often carry solid traffic but lower difficulty.
Track the visibility with the help of the tools to determine the keywords in which you are ranked 11-20; these keywords are in quick-win targets.
Before targeting any keyword, check these 4 factors:
Many people obsess over volume and forget relevance. If the keyword won’t attract your ideal audience, it’s not worth ranking for.
To do keyword research to achieve high search positions, use the following method:
Keyword research isn’t about finding “big” keywords. It’s about finding winnable keywords.
There’s no fixed number.
Instead:
For low competition keywords, sometimes:
…is enough. This is why difficulty evaluation matters more than guessing link numbers.
If you must target competitive keywords:
High-competition keywords are long-term goals not starting points.
Let’s bring it together.
If it doesn’t align with your offer, skip it.
Understand what’s realistic for your domain.
Look beyond the KD number.
Volume is good. Intent is better.
Monitor rankings, adjust, and improve.
Using platforms like Wranker, you can track keyword visibility, analyze quick-win opportunities, and monitor SERP performance in one dashboard, turning strategy into measurable growth.
You do not need to put so many smart strategies into ranking your website and high-volume terms; by focusing on the right keywords with the right tools like Wranker, you can rank your website to create faster wins, consistent traffic growth, and a stronger foundation. A right keyword strategy will also help you to create the right content strategy.
Use Wranker to analyze keyword opportunities, track performance, and identify quick wins so every piece of content you create has a real chance to rank.
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