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Competitor Visibility Comparison

Competitor Visibility Comparison helps SEO teams benchmark organic visibility against competitor domains. Compare share-of-voice, keyword overlap, position distribution, and keyword gaps to identify prioritized SEO opportunities.

Share-of-voice chartsKeyword overlapPosition distributionKeyword gap analysis

Purpose

What this is

Competitor Visibility Comparison helps you measure how your organic visibility compares with competitor domains. Compare share of voice, keyword overlap, ranking distribution, and keyword gaps to identify SEO opportunities.

When to use it

  • Compare visibility against competitors.
  • Identify keyword overlap and shared rankings.
  • Find keyword gaps where competitors outrank you.
  • Analyze ranking distribution across position buckets.
  • Export competitor comparison data.

Where to find it

  1. Open SEO Dashboard.
  2. Select Organic Visibility.
  3. Open Competitor Visibility Comparison.
  4. Verify Project, Date Range, Device, and Country.
Use identical filters for every competitor to ensure a fair comparison.

Step-by-step

  1. Open Competitor Comparison

    Navigate to SEO Dashboard → Organic Visibility → Competitor Visibility Comparison.
    the Overview chart and the metric cards

    Capture: the Overview chart and the metric cards

  2. Select competitors

    Choose one or more competitor domains for comparison.
    the Overview chart and the metric cards

    Capture: the Overview chart and the metric cards

  3. Verify filters

    Confirm Project, Date Range, Device, and Country.
    the Overview chart and the metric cards

    Capture: the Overview chart and the metric cards

  4. Review comparison charts

    Analyze share of voice, keyword overlap, and ranking distribution.
    the Overview chart and the metric cards

    Capture: the Overview chart and the metric cards

  5. Export results

    Download comparison data for reporting or further analysis.
    the Overview chart and the metric cards

    Capture: the Overview chart and the metric cards

Key Features

Competitor Selector
Add and manage competitor domains.
Share of Voice
Compare overall organic visibility.
Keyword Overlap
Review shared and unique keywords.
Ranking Distribution
Compare keyword positions across ranking buckets.
Keyword Gap
Discover opportunities competitors rank for.
Export
Download charts and comparison tables.
Tip

Review keyword gaps after comparing share of voice to identify the highest-impact SEO opportunities.

What You'll See

Competitor Selector
Manage comparison domains.
Share of Voice
Overall visibility comparison.
Keyword Overlap
Shared and unique keywords.
Ranking Distribution
Compare ranking strength.
Keyword Gap
SEO opportunities to target.
Export
Download charts and reports.