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Top Performing keywords

The Top Pages view shows which URLs generate the most organic clicks and impressions. Use sorting and filters to analyze Clicks, Impressions, CTR, and Average position by page, then drill into a specific page to see keyword (query) details. Results depend on your selected Project, Date Range, and any table filters (Device/Country/Page type), so confirm your scope before you compare.

Clickes & ImpressionsCTR & Avg. PositionFilters & Segments

Purpose

What this is

Top Keywords helps you understand which search queries drive organic visibility for your website. Review performance over time, segment by device and country, and identify optimization opportunities.

When to use it

  • Identify your best-performing organic keywords.
  • Find keywords with high impressions but low CTR.
  • Compare keyword performance across devices.
  • Add important keywords to Rank Tracker.
  • Export keyword performance for reporting.

Where to find it

  1. Open SEO Dashboard.
  2. Select Organic Visibility.
  3. Click Top Keywords.
  4. Confirm your Project and Date Range.

Step-by-step

  1. Open Top Keywords

    Open SEO Dashboard → Organic Visibility → Top Keywords.
    the Overview chart and the metric cards

    Capture: the Overview chart and the metric cards

  2. Select Project

    Choose the website project you want to analyze.
    the Overview chart and the metric cards

    Capture: the Overview chart and the metric cards

  3. Choose Date Range

    Select the reporting period for your analysis.
    the Overview chart and the metric cards

    Capture: the Overview chart and the metric cards

  4. Review Keywords

    Review the keyword table and sort by Clicks, Impressions, CTR, or Average Position.
    the Overview chart and the metric cards

    Capture: the Overview chart and the metric cards

  5. Apply Filters

    Use Device, Country, Search, or SERP Feature filters to narrow the results.
    the Overview chart and the metric cards

    Capture: the Overview chart and the metric cards

Key Features

Keyword Table
View Clicks, Impressions, CTR, and Average Position for every keyword.
Filters
Filter results by Device, Country, Date Range, and SERP Features.
Search
Quickly find specific keywords.
Keyword Details
Open the details drawer for deeper keyword insights.
Bulk Actions
Add keywords to Rank Tracker, Create Tasks, or Export.
Export
Download the current keyword list for reporting.
Tip

Sort by Impressions first, then review CTR to discover keywords that have visibility but need better titles or meta descriptions.

What You'll See

Keyword Table
Displays every keyword with performance metrics.
Search Box
Find keywords instantly.
Filters
Device, Country, Date Range and SERP Features.
Bulk Actions
Rank Tracker, Create Task and Export.
Keyword Drawer
Shows detailed keyword insights.
Summary Cards
Overall keyword performance totals.