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Internal Links Analysis

Internal Links Analysis helps you understand how internal links are distributed across your website. Identify broken links, orphan pages, insufficient linking, excessive links, and improve anchor text usage to strengthen your site's internal linking structure.

Summary

What this is

Internal Links Analysis helps you understand how internal links are distributed across your website. It identifies broken links, orphan pages, weak internal linking areas, and opportunities to improve link equity flow.

What you can do

  • Identify broken internal links affecting navigation.
  • Find orphan pages without internal link support.
  • Analyse incoming and outgoing link distribution.
  • Review anchor text usage patterns.
  • Improve internal linking structure.
  • Create tasks for link improvement work.
  • Track improvements after future audits.
Good to know

Internal Links Analysis depends on Site Audit crawl data. If the crawl is incomplete, some pages or links may not appear.

Prerequisites

Before using Internal Links Analysis

  • A Wranker project is connected to a domain.
  • A Site Audit has been completed.
  • You have access to the Site Audit module.
  • Internal linking crawl data is available.
  • You have Create Task permission if assigning fixes.
Tip

Review broken links and orphan pages first because they can directly impact navigation and crawlability.

Where to find it

  1. Open SEO Dashboard.
  2. Select Site Audit.
  3. Open Internal Links from the Tab Index.
Breadcrumb check

Confirm the navigation path: SEO → Site Audit → Internal Links

Step-by-step: Analyse internal links

  1. Open Site Audit

    Open the Site Audit module for the website you want to analyse.
    check connecion

    Capture: check connecion

  2. Open Internal Links

    Navigate to SEO Dashboard → Site Audit → Internal Links.
    Internal Links

    Capture: Internal Links

  3. Review link issues

    Identify broken links, orphan pages, insufficient links, and excessive linking issues.
    link issue

    Capture: link issue

  4. Use filters and search

    Filter results by issue type, URL, or anchor text patterns.
    link issue

    Capture: link issue

  5. Review page details

    Open page details to analyse incoming links, outgoing links, and anchor information.

  6. Create improvement tasks

    Assign internal linking fixes to developers or content teams.

  7. Verify improvements

    Run another Site Audit after updates and confirm improvements.

Expected result

  • Broken internal links are identified and fixed.
  • Important pages receive stronger internal link support.
  • Orphan pages become connected through relevant links.
  • Anchor text becomes clearer and more descriptive.
  • Internal linking improvements can be monitored over time.

Key Features

Link Structure Overview
Understand how pages connect through internal links.
Broken Link Detection
Identify unavailable internal links.
Orphan Page Detection
Find pages without internal link support.
Link Distribution
Analyse incoming and outgoing internal links.
Anchor Text Analysis
Review internal anchor text patterns.
Details Drawer
View page-level linking information.
Create Task
Assign internal linking improvements.
Export
Download link data when available.
Best Practice

Prioritise important SEO pages when improving internal linking so link equity flows toward valuable pages.

What you'll see

Link Overview
Shows internal linking structure and signals.
Pages Table
Displays URLs with internal link information.
Issue Indicators
Highlights broken, orphan, excessive, and insufficient links.
Filters
Find specific link issues quickly.
Anchor Text Data
Review internal anchor usage.
Task Actions
Create and assign improvement tasks.

Common workflows

Fix broken and orphan pages

  1. Filter affected pages

    Find pages marked as Broken or Orphan.

  2. Review links

    Check incoming and outgoing internal links.

  3. Apply fixes

    Repair broken links or add relevant internal links.

Improve link equity distribution

  1. Find weak pages

    Identify pages receiving limited internal links.

  2. Add contextual links

    Create relevant links from related pages.

  3. Verify changes

    Run a new audit to confirm improvements.

Tips and best practices

  • Fix broken links before creating new internal links.
  • Prioritise important SEO pages.
  • Use descriptive anchor text.
  • Avoid excessive internal linking.
  • Review internal links after major website changes.
  • Run audits regularly to monitor improvements.
Avoid this mistake

Do not add internal links only for SEO. Links should also improve user navigation and provide meaningful context.